First, you have to dig into the mind-set of a diehard, college-age, mountain enthusiast. Then you will understand our motive, as that is exactly who
we were when we opened our store. No one really knows the majestic power that an avalanche has until you are smack dab in the middle of one. After living through this undescribable experience, my brother Sam and
I became dedicated to providing our customers with as much information
on this, one of life's great wonders.