Purchase Suggestions

Nowadays websites are focused on influencing the consumer in every way possible to make a sale. Whether its cosmetics, computers, IPods, or even books; each site has been tailored to those viewers tastes and interests. Usually through the use of tracking cookies, these sites can collect data on what a major portion of those users have purchased or viewed.

Increased Profits

Purchase Suggestions are an immensely powerful tool, and very unique to the web. You can now connect users with items they may never have known existed before. Web Designers do this by studying the data acquired and creating a “Most Popular” area, or by giving users links to other items similar to their browsing history.

Ipod Ipod Cover Headphones
Why is Web Design different?

Unlike the design for billboards, television, or newspapers a website can become virtually non-existent if it doesn't gain popularity. For that reason web-designers must synthesize appearance and functionality flawlessly. A great website is not only appealing to the eye, but also logical and easy to interact with. Users can easily find an alternative site, or an alternative seller, which may offer better results and more functionality if these key areas are not met. This is what makes web-design so unique and difficult.

Unique Web Characteristics

Technical

  • Browsers
  • Persona
  • Search Engines
  • Typefaces
  • Encoding

Market

  • Suggestions
  • Social Media
  • Push Media
  • Instant Changes
  • Pull Strategy

Everything is designed. Few things are designed well.
- Brian Reed

Marketing without design is lifeless, and design without marketing is mute.
- Von R. Glitschka

Design is intelligence made visible.
- Alina Wheeler

Designers are meant to be loved, not understood.
- Fabien Barral