Creative Brief
A creative brief is a document the designer prepares for a client. Although the designer submits the creative brief to the client for approval, it is something they work on together. The creative brief includes the general overview of the project.
Purpose of a Brief
The brief's primary purpose is to keep the designer and client informed of what is expected of them. The brief explains who has what roles, timelines, and what exactly is to be delivered. The creative brief also includes specific client information including site goals and client expectations.
Importance of a Brief
Without a comprehensive creative brief, the designer and client are likely to have miscomunications. The brief is the document that either party can refer to when they have a question about an aspect of the project. It can also be looked at if the client anddesinger are having a disagrement. As such, the brief givesthe client a solid document telling them what exactly they are paying for.
Steps of a Creative Brief
Overview
The overall plan. Includes the parameters and the budget. It summarizes the entire project as well as the brief. It shows the client and designer what they are to expect from the design process.
Client Info
The client's expectations and goals for the site. Includes information about the branding goals of the client, as well as the client's overall direction and goals for their project or company.
Deliverables
The items to be given to the client, and when they are expected. The deliverables include the rough draft and the final draft. The dates items are to be delivered will let each party know how well progress is being made.
Roles
Describes who is doing each part of the project. Lets the designer and client know which aspects they are each responsible for. If a photographer is needed, the brief shows who is responsable for hiring the photographer.
Designing in a Client's Best Interest
It is important for designers to create for the client's best interest. Designers have a large amount of experience and knowledge of design. Clients know what they expect from their project. A good designer uses their knowledge to help the client fulfill their goals. The designer must work with the client to give them the product they want.